What are Interstitial Ads?

Interstitial ads are full-screen advertisements that cover the interface of their host app or website. They appear at natural transition points or breaks, such as between levels in a game or while loading content.

Characteristics

• Full-screen coverage for maximum visibility
• Appears at natural transition points
• Usually includes a close button after a few seconds
• Can be static images, video, or interactive
• High engagement due to full attention

Best Practices

Interstitial ads should be used strategically to avoid frustrating users. They work best when shown at logical breakpoints in the user journey. Always provide a clear way to close the ad, and avoid showing them too frequently.

Mobile Considerations

Google penalizes intrusive interstitials on mobile that make content less accessible. Ensure your interstitials comply with mobile-friendly guidelines and don't block access to main content.